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Media Kit 2026 · Grupo Romper · Valor Paraguay

The audience that decides and buys

The reference outlet in the Brazil–Paraguay corridor of immigration, business and economic freedom. Put your brand in front of those who actually invest.

I want to advertise See who the audience is

710K followers · 2.4M views/year on YouTube alone · 100% organic · 4 networks + 3 portals

Marlon Rihayem recording content in the Romper studio

Our audience isthe product

73%

men: decision-makers, not spectators

65%

between 25 and 54: the age to decide and to have a budget

11%

of the views come from inside Paraguay

100%

organic: built on trust, with no bought reach

The rarest asset on the market: a Brazilian decision-maker + a real presence in Paraguay. Your brand reaches both sides of the border: those who leave Brazil and those who receive that capital on the other side. It is exactly the profile that buys property, opens a company, moves capital and hires financial services.

The sizeof the reach

371.7K

TikTok · @romper.global

140K

Facebook · Marlon Rihayem · Grupo Romper

123.5K

YouTube · Valor Paraguay

74.8K

Instagram · @romper.global

710K followers combined, verified on the public profiles on August 18, 2026. No number here depends on our word: open the profiles and check before you sign.

YouTube · last 12 months, straight from Studio

The proof you canaudit

2.4M

views in 12 months: evergreen content

212K

hours watched: 24 years of continuous attention

+82K

new subscribers in 12 months: +166% in pace

36%

of watch time is on the living-room TV, not the phone

Numbers from YouTube Studio (08/18/2026, 365-day window). We send the dashboard screenshots along with the proposal, and 75.6% of that watch time comes from people who are not subscribers yet: your brand reaches new people, not the same bubble.

Why this audience is worth moreyou don't pay for reach, you pay for intent

A decision-maker, not a spectator

Brazilian men aged 35 to 54 are the biggest slice (47%), and 65% of the audience is between 25 and 54: the age to decide, with their own budget. A single conversion (one property, one company opening) pays for the campaign many times over.

Proven high intent

An audience already actively looking for immigration, investment and business in Paraguay. Their question is your product. You come in with the client already educated and warmed up.

Both sides of the border

84.5% of the views come from Brazil and 11% from inside Paraguay: in absolute numbers, more than 260K views a year in the country. You reach those who send the capital and those who receive it.

A premium, curated environment

A serious brand next to serious content. The trust the audience has in us transfers authority to your brand: credibility co-branding.

Three portals, one operation

Romper.global (operation), Valor Paraguay (editorial) and IndustriaPY (industry). Your brand comes in where your client is on the journey, not where space was left over.

Evergreen, not a spike

2.4 million views in 12 months on YouTube come from content that keeps running: the most-watched video of the period did 309K on its own. Your ad on a piece like that keeps working after the campaign ends.

Ways to show upat this point

From a quick presence on social to the authority of a dedicated interview. You combine the formats: we build the proposal to measure.

Sponsored post / ReelsInstagram or Facebook

Video / advertorialTikTok

Integrated mention in a videoYouTube

Dedicated interview on the channelYour brand on air, with authority

Report / articleValor Paraguay portal · evergreen

Banner across the portalsRomper · Valor Paraguay · IndustriaPY

Event sponsorshipSupport tier or master/exclusive

A talk by MarlonFounder and face of the brand

Managed paid mediaFrom our production to your budget

Annual AmbassadorQuarterly recurrence · category exclusivity · 3 portals

Build yourcombo

Choose the formats that make sense for your brand. From 3 items on, a progressive discount.

Silver

Entry: test the audience

1 advertorial on TikTok · 3 Stories on Instagram · 1 week of banner on the portal.

Gold · most chosen

The package that converts most

1 interview/video on YouTube · 1 advertorial on TikTok · 1 article on Valor Paraguay · banner for 1 month + 1 newsletter.

Diamond

Authority and exclusivity

Everything in Gold · category exclusivity for 90 days · event master tier or a talk · 30-day multichannel campaign.

Let's talk

Put your brand in front of those who decide.

Fill in your details and our commercial team gets back with the full media kit (with prices) and a proposal tailored to your goal.

Commercial WhatsApp: +595 971 357718 · Commercial email: publicidade@romper.global · Portals: romper.global · valorparaguay.com · industriapy.com
To be clear: we don't do barter and we don't pay referral commissions. This form is the way to advertise on a paid basis within the Romper ecosystem.

A real risk

Where media moneydies in this niche

Hollow reachMillions of views, zero decisions

A generic “life abroad” audience entertains the curious, it doesn't move those with capital and a deadline. Reach without intent is a vanity metric paid in dollars.

No backingThe influencer who never set foot in the agency

Someone who has never handled a case sells a dream, and your brand ends up next to that dream when it breaks. Media with no operation behind it is an association risk.

No proofAdvertising where nobody audits

Numbers that don't check out, screenshots with no source, bought engagement. In this corridor, few outlets can withstand an audit: advertise on one that can.

Who runs it matters

The only media outlet in the Brazil–Paraguay corridor with a real operation behind it.

Whoever speaks to our audience speaks through those who execute: the videos come from the same operation that runs the cases, serves at the headquarters and answers publicly for what it says. Your brand next to delivery, not a promise.

An audience that decides and invests Auditable numbers A real operation behind the media Metrics open at closing

Questions brands and advertisers ask before deciding

Direct answers, no judgment: the real questions that come in every day.

Why don't you do a “referral partnership”?

Because a commissioned referral contaminates the recommendation, and our audience trusts us because we know how to say no. We sell advertising space, clearly labeled. The brand gains reach; the audience keeps its trust; everyone knows what is what. For those who want to send clients rather than advertise, see professional partnerships.

What is the size and profile of the audience?

710K followers combined across the ecosystem (TikTok 371.7K, Facebook 140K, YouTube 123.5K, Instagram 74.8K), all organic, verified on 08/18/2026. On YouTube, the last 12 months add up to 2.4 million views and 212K hours watched. The core is Brazilian men (73%) between 25 and 54, entrepreneurs and decision-makers: 84.5% of the views come from Brazil and 11% from inside Paraguay.

What formats are there?

Sponsored post and Reels, advertorial on TikTok, integrated mention in a YouTube video, dedicated interview, report on Valor Paraguay, banner across the three portals, event sponsorship, a talk by Marlon, managed paid media and the Annual Ambassador plan. You combine them: we build the proposal.

Why aren't the prices on the page?

Because almost no two proposals are alike: format, period, exclusivity and production change the math. The full media kit, with prices, is sent after a quick alignment conversation, which exists so you don't pay for a format that doesn't serve your goal.

What will you NOT accept advertising?

Betting houses and games of chance, schemes, pyramids and scams, and companies of dubious reputation. The criterion is simple: if it embarrasses the recommendation, it doesn't get in.

Does an ad show up as editorial content?

No, advertising is labeled as advertising, always. Valor Paraguay's editorial is independent; that is exactly what makes the space worth it.

Do I get exclusivity in my category?

Yes, in the Diamond plan (90 days) and in the Annual Ambassador (for the whole year). In the other formats it is negotiable by period: a media-kit conversation, with numbers on the table.

Do you create the ad material?

Yes, we have our own studio and production team. Producing and adapting creatives comes in as a service in the package when the brand needs it; format and cost in the media kit.

Advertising on Romper or on Valor Paraguay: what's the difference?

Romper.global is the operation (an audience on the hiring journey), Valor Paraguay is the editorial (an audience on the research journey) and IndustriaPY is the industrial vertical. The media kit positions your brand where your client is.

What is the response time after the form?

Up to 1 business day, with an honest answer either way: a proposal with prices or a “not a fit”, no runaround.

A 25-minute conversationsolves what months of research can't

You leave knowing your path, the real timeline and how much it costs; with us or without us.

Talk to a manager